OCN: Expert Restaurant Marketing Solutions

OCN Eats and OCN Drinks are all about showcasing the Denver metro area's best restaurants and bars. With so many great establishments that call The Mile High home, it can be hard to choose where to spend your lunch hour, happy hour, or go for the evening. OCN Eats and OCN Drinks are here to give awesome restaurants and bars exposure and to help diners stay in-the-know about the culinary and mixology adventures that the sizzling hot Colorado scene provides. If you’re foodies like we are at OCN Eats and fans of tasty drinks like we are at OCN Drinks, take a seat at our table and get ready to indulge!

Larry was born and raised in New York and graduated from George Washington University with a B.A. in marketing. He started managing restaurants in Manhattan, such as the legendary Tavern on the Green. However, in 1993, after being held up at gunpoint, Larry decided to pack his bags and move to Denver, CO.

Larry opened his first restaurant in Denver at 27 years old, the legendary family-style Italian restaurant Carmine’s on Penn. After selling it, he opened several more restaurants: Uncle Sam’s, A-Bar Union Station, Indigo, Go Fish Grill, and 730 South.

In 2017, after 29 years in the restaurant business, Larry decided to pursue his second career at OCN Eats. Today, Larry is the face of feature shows such as Restaurant Tours, What’s For Lunch, and Local Biz Buzz. He is also part of a foodie influencers group called DINE (Denver Influencers Networking Experience). Needless to say, Larry knows how to fight hunger and look good while doing it.

The Restaurants Near Me video series is created on-site at the restaurant location. It is a stunning showcase piece used to promote your business and is beautifully edited by a high-caliber team of editors and producers. It takes approximately an hour to film on location. We typically film five restaurants per neighborhood. At minimum, two dishes must be featured and a beverage can also be included. Larry Herz will be the featured person/talent in the show along with the food, drink, and often the exterior and/or interior of the restaurant. Restaurants featured in the show have an exceptional opportunity to present their restaurant to the community. Tell Colorado what your restaurant is all about and how it’s unique!

Restaurant Tours is a produced show that provides an in-depth look into one restaurant. Larry Herz sits down with the owner and discusses their background and the inspiration for their restaurant. It typically is a five-minute show and it takes a couple of hours to film.

There are multiple platforms on which the promotional video will be shown: the primary platforms are Instagram, Facebook, and YouTube. During filming, the restaurant will be featured on the OCN Eats Instagram story (average 500 reach) and then added to the feed shortly thereafter (15k followers). Once the full-length feature video is ready, that video trailer will be posted (average 3k reach) and the restaurant tagged. This will be posted on 20 Facebook “Now” pages in Colorado with a total following of over 800k. The video will also be uploaded to the OCN YouTube page (average views are 1k) and it can be shared and shared again by the businesses on their own platforms.

This show is complimentary, provided by OCN. Any photographs that Larry takes may be shared on OCN’s Instagram and are also complementary to the restaurant. A one-minute video file is available for purchase for a small fee.

Both shows provide an opportunity to inform residents or visitors about who you are and what you do. You can bring as much or as little of your product that you want to showcase to viewers, including any props or signage. In addition, you may want to showcase any additional items such as beverages, desserts, company swag, or your partners/purveyors—it’s up to you! Tell your story, talk about your products, promote how people can order, name drop all of your digital marketing platforms, and smile! It’s your chance to shine and make the most of your appearance; nobody can sell you like you!

There are multiple platforms on which the promotional video will be shown: the primary platforms are Instagram, Facebook, and YouTube. If the featured product is food, the video will be live on the OCN Eats Instagram (15k Followers) and Facebook pages. If the featured product is a beverage, it will be live on the OCN Drinks Instagram (5k Followers) and Facebook. This goes live on 20 Facebook “Now” pages in Colorado, with a total following of over 800k. After the live performance, the video continues to be on those page feeds. It will also be uploaded to the OCN YouTube page where it can be shared by the businesses on their own website or social platforms. A one-minute video file is also available for purchase for a small fee.

Instagram reach ranges from 1k to 3k, and views range from the hundreds to 2.5k. Facebook reach is typically 8k to 10k, and views range from approximately 2k to 6k. This all depends on the level of engagement. Remember to share all of the content produced and provided on all of your own digital platforms! This show is complimentary, provided by OCN. A one-minute video is available for purchase for a small fee.